Monday, October 10, 2011

Raw Green: A New Category

I feel like there is a lot of information out in the world on green cleaning products.  What I have started to wonder about is the raw ingredients that go into cleaning product.  That is the motivation for my new category: Raw Green.  I also think it sounds kinda cool.
Raw Green is all about going behind the scenes and figuring out where cleaning ingredients come from and what the manufacturing process is like for the environment and for the people who make it.  Are there toxic chemicals involved?  What is the supply like?  Etc. etc.  I am sure you are all as excited as I am to figure out what these so-called green products are actually like.